RE/MAX Absolute Service Team

House on the Market Over Super Bowl Season?

by Laureen Ramsey 02/11/2019

According to avid football fans, the winter holiday season extends all the way through early February, specifically through Super Bowl Sunday. Parties, events, and gatherings for the big game day take planning and forethought, so why would you interrupt the extended party season by putting your home on the market?

Reasons why you might sell now:

  • Proximity: If your property is near this year’s Super Bowl (or a future venue), market your home to investors as a game-day rental. Savvy buyers look for ways to cash in on the big event.
  • Purpose: A home with a massive bonus or media room is perfect for a future fan gathering. Even if the sale doesn't close before the game this year, buyers that like to entertain for the event will see the potential for next year's party. Be sure to market your home’s advantages as next year’s go-to Super Bowl party’s location.
  • Participation: Let’s face it, not everyone takes part in the Super Bowl frenzy, uh, festivities. Many buyers do not schedule their lives around the NFL annual championship game at all. Those potential buyers look for a home when it suits them. While you may not want to have an open house on game day, having one the day before could be perfect for you.
  • Payday: Earlier income tax filers may have their refunds before the end of January. If that’s the last little nudge they needed to put their down-payment savings over the top, they’ll be ready to check out what’s available on the market.
  • Primetime: Typically, the winter market has lower inventories, making it a perfect time to capture buyers needing to make a home purchase during the colder months.

If you do put your home on the market before the Super Bowl, take care to prepare your home for a winter sale adequately. Keep walkways, driveways, and entryways clear of ice, snow, and debris. Showcase your energy efficient windows by keeping window coverings at a minimum and set the thermostat to a comfortable, but not over-warm temperature. When showing your home, light a fire in your gas fireplace, but avoid burning a wood fire since some buyers might be allergic to wood smoke.

Your local real estate professional understands the winter market for your area, so utilize their marketing expertise to optimize your sale.

About the Author
Author

Laureen Ramsey

With over two decades of active experience in the Brevard County real estate market, Laureen began her local career as a Construction Manager with Lennar Homes. She was quickly promoted to Director of Construction, where she built over 3,500 homes for the company. From 2005 through 2007 Laureen served as the Division President of the Space Coast Division of Lennar, where she was responsible for building, marketing, and selling in excess of 500 homes yearly. When the market turned and the local division was closed, Laureen served as Lennar's Director of Sales and Marketing for Brevard, Orange, Lake, Seminole and Osceola counties, supervising a team of over 30 new home consultants. In addition to her real estate expertise, Laureen has a degree in finance from the University of Central Florida, where she graduated Summa Cum Laude. Since moving into general real estate, Laureen has consistently been a top performer with Remax, recognized yearly as being a member of their 100% Club.

When selecting a Realtor you want the best representation possible. Put Laureen's wealth of experience, knowledge, and contacts to use on your behalf. Whether you’re selling to downsize, moving up, buying your very first home, or relocating to Brevard, call Laureen and she will help you find the home that best fits your lifestyle and budget.